Brights Advisory

Eduard Zeldin
Procesní automatizace
Eduard Zeldin
Procesní automatizace

You have big dreams. We know how to achieve them.

We are a team of consultants, designers, architects, analysts and researchers with over 15 years of experience. Our expertise covers the complete design and delivery lifecycle of your innovation plans.

Eduard Zeldin
Procesní automatizace
Eduard Zeldin
Procesní automatizace
Eduard Zeldin
Procesní automatizace

We are the backbone of your success

Where other management consulting companies end with a presented strategy, we're just getting warmed up for a much bigger performance. We're practitioners. We know our craft and we know what work needs to be done to keep deliverables from becoming useless documents, somewhere.

We've got discovery and delivery covered.

We guide you:
through the problem or opportunity discovery
(challenge discovery)
  • unbiased investigation of reality
  • deeper reflection on problems and opportunities
  • identifying the critical factors with the greatest impact on the situation
through the value proposition design
(value proposition design)
  • inspiration and ideation
  • prototyping
  • desirability testing
through the business and technical solution design
(solution design)
  • creating user stories, collecting functional and non-functional requirements
  • business modelling
  • IT solution architecture
  • feasibility testing
  • selection of optimal technologies and vendors
  • minimal viable product (MVP) design and delivery phasing
through the solution delivery
(solution delivery)
  • setting up agile delivery and waterfall project
  • continuous prioritization of backlog and scope management
  • coding (typically outsourced to our business partners)
  • development management and deployment to production (typically outsourced to our business partners)
through the solution validation and iterative process
(solution verification)
  • babysitting
  • iterative testing of the desirability, feasibility and viability of the delivered solution
  • evaluation in practice and preparation of the next iteration

What does it look like
working with us

We work in two modes. Either we provide your team with an expert who works according to your specifications and procedures. Or we build a joint team and guide them through an intensive assignment with accountability for the result:

Our expert on your team

Are you missing a specific role or skill? You can spend a quarter recruiting, or hire our senior consultant. You'll get him on board immediately and call him off when he's no longer needed.

Benefits:

Starter of bold changes

STARTER is a carefully orchestrated and intensive innovation process that jumpstarts bold, strategic change in 6 - 8 weeks.

We help you:

As a result, you get 99% of the content to launch a project, agile delivery or tender.

Our clients

Our work speaks for itself

Real estate startup IGLUU found a powerful story and convinced the bank

How to help IGLUU to start cooperation with a large Czech bank in the field of lead management? And why would a bank even want to do it? These were the questions that a new real estate startup, in the summer of 2022, was looking to answer with the help of STARTÉR, led by Jan and Eduard. Over the course of 2 weeks, the team of 8 people managed to understand the critical problem of the bank that IGLUU could solve, finding 3 strong scenarios for collaboration with an expected increase in profitability of the financial house, with revenue of 100+ million CZK. The scenarios were developed by the team into a customer journey, a clickable prototype and a set of requirements validated with legal, risk, IT and architecture. Subsequent user testing of the prototype, led by Olga, verified the usability of the design and led to the planning of the development for the next program increment.
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PRE extends digital service along the entire customer journey

On the eve of the covid pandemic, the Prague Energy Group had been fully aware of the growing importance of the digital space in sales and customer service, along with the new demands that these channels had to meet at the time. It all had started with the concept of developing the Group's digital channels with Jan’s and Pavel’s pencils. They had helped PRE identify key development areas along the entire customer journey, recommended changes to the operating model and technical architecture, and designed a project that would deliver the new public and private sites. The concept had been approved, and transformation activity had been underway. Pavel and Jan had continued with the formulation of the specification, requirements catalog, and project plan. Once the concept had been approved, they created a brief for the tender for external contractors.
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Financing projects of the investment group ČMFS using a new crowdfunding product

It was 2021, and the real estate market had been at its highest performance in history. The established investment group CMFS had been considering how to engage retail investors to finance the purchase of new properties. This had been a significant innovation that the Group had no experience with. Therefore, Pavel and the client first had to go through an analysis of the current market and competitive environment. They continued with a series of workshops, during which they had jointly defined a new product - a crowdfunding platform. They had formulated hypotheses about who the target audience was, how the new product would create value, and how it would position itself in the current market. Pavel had then developed the project specification into a detailed tender document for the supplier tender and calculated a rough budget for the complete work to be done.
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Seamless merger of two banks, unifying product offerings, processes and systems for 3 million clients

The largest merger of two banks this decade, completely seamlessly. Although ČSOB took over IPB (Poštovní spořitelna) in 2000, they continued to operate as two separate banks with different products, processes and systems. That was until 2021, when the final merger was decided. Pavel played an important role, suggesting technical design, client communication and organizational changes. He also planned and helped to implement the entire event. The merger went so smoothly that clients and the public only found out about it when the "repainting of the signs" began. They reacted positively to the announcement and the helplines that were on standby didn’t even need to be in place.
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Our persistence convinced a traditional institution to go digital

It was 2021, and a renowned building society was still sending its clients loan agreements in hard copy by post. Clients then had to take them to a sales representative of the savings bank and sign them together. Previous attempts at digitalization were met with objections from lawyers, methodologists, risk managers, and security officers. This time was different. Jiří was not deterred and had gradually drawn everyone into solving the problem. Together they looked for different solutions, agreed on a compromise, and launched a pilot run on 5% of the distribution network. The results exceeded expectations, and today the distribution of documentation is electronic, the time needed to conclude a contract has been reduced by 7 days, and 3 full-time positions have been saved.
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Quick identity verification via CSOB ID

The joint work of the largest banking houses in the Czech Republic, Banking Identity, has been helping millions of users since 2022 when communicating with state authorities, private entities, or signing contractual documents. It was not only a great idea and extraordinary cooperation behind it, but it was also a sophisticated technical solution on the part of the participating banks. For ČSOB, Ales designed the IT architecture of the ČSOB ID identity service. It was a tough nut to crack: the solution had to meet the demanding requirements for performance, security, and robustness of the architecture. The result was excellent. ČSOB I'D was a fast and seamless solution that has never experienced an outage or security incident during its existence.
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We have the right consultant for everything

Jan Nývlt

Strategist, co-founder of Brights and author of STARTER

Jan focuses on launching bold, strategic change. He uses his proprietary STARTER method to do this, a carefully orchestrated, intensive innovation process that gets it done in 6 - 8 weeks. His skills are the result of a combination of psychology, economics and technology education and 15 years of real-world experience leading teams and designing business transformations.

Let's get together and see how we can be of service to you.

Brights Advisory s.r.o.

info@brights.cz
+420 602 249 649

Ostravská 632
199 00 Praha 9

IČO 08838640
DIČ CZ08838640